Increasing Consumption of Walnuts
The surge in walnut consumption within the Indian market has prompted a shift in focus towards this nutritious nut. As a consequence, those who are extensively cultivating are identifying a significant potential market in India. This newfound interest has led to the emergence of Chilean walnuts alongside their American counterparts, introducing a new dynamic to the industry. Interestingly, neither American nor Chilean walnuts can truly rival the distinctiveness of Kashmiri walnuts. While the price of American walnuts may align with that of Chilean walnuts, there’s a marked preference for the latter due to its affordability compared to Kashmiri walnuts. This affordability has translated into increased sales for Chilean products.
Entry of Chilean Walnuts and Their Appeal in the Indian Market
The success of Chilean walnuts in the Indian market is attributed to a couple of key factors. Firstly, the absence of astringency in taste, allowing a more accessible consumption of around 5-6 walnuts for the average individual. Additionally, Chilean walnuts have capitalized on their freshness and distinct flavour, successfully carving a niche in the Indian market. This freshness is maintained due to an optimal timing between the harvesting and processing stages in Chile, ensuring that the walnuts retain their prime quality when they reach Indian consumers.
Kashmiri Distinctiveness: Current Landscape and Market Position
Kashmiri hold a unique appeal, primarily driven by their popularity and recognition in the region. The two prevalent varieties in Kashmir, Kagzi and Bujali, bear semblance to those found in Iran and England, often referred to as English walnuts. The season in Kashmir commences in October, and the ongoing off-season has led to a temporary spike in market prices. Currently, the wholesale price range for Kashmiri walnuts lies between USD 14.498 to USD 18.123 per kg. Moreover, these contain a substantial amount of oil, making them a sought-after source for oil extraction.
Insights into the Industry & Conclusion
Chilean walnuts have garnered favour in the market for distinct reasons. First, their cost-effectiveness, with prices ranging from USD 10.873 to USD 11.477 per kg, makes them an attractive option for consumers. The timing synchronisation between Chilean walnut harvesting and processing further bolsters their market appeal. However, some opinions diverge, suggesting that Chilean walnuts might not match the quality standards upheld by Kashmiri walnuts. This comparative analysis highlights the complexities of the market and the nuanced preferences of consumers. As the industry evolves, understanding these dynamics becomes paramount for both traders and consumers alike. But still, the import at present is favourable.