The global goji berry market is entering a pivotal phase as the 2025 harvest rolls out in China, setting the stage for robust trade in the coming months. Despite improved supply from Ningxia’s new crop, prices remain firm amid buoyant international demand and fervor for health-focused, functional foods. Chinese producers, who account for over 60% of global output, are ramping up their shipments, yet export-focused buyers in the U.S., Southeast Asia, and beyond continue to underpin a rally that began with 2024’s shortfalls. Digital transformation is fueling e-commerce volumes—Ningxia alone reported USD 210 million in online goji sales last year. Meanwhile, scientific advances and expanded applications in health foods and nutraceuticals sustain the crop’s commercial allure.
The market narrative is not only shaped by volumes but also by premiumization and product innovation: Thailand, for instance, exported over USD 760 million in organically certified berries in 2023, capitalizing on clean-label trends.
The organic segment is accelerating at over 8% CAGR, and new R&D—such as silver nanoparticle extraction—heralds medical opportunities, pushing industry valuations higher. Looking ahead, global revenues are projected to reach USD 1.63 billion in 2025, with forecasts for USD 2 billion by 2029. For market actors, the challenge will be navigating weather-related risks, competing for limited high-quality supply, and capitalizing on rapidly evolving end-user preferences.
📈 Market Prices
| Product |
Spec/Type |
Origin |
Location |
Delivery Terms |
Price (€/kg) |
Weekly Change |
Market Sentiment |
| Goji berries dried |
380 count |
China |
Dordrecht, NL |
FCA |
7.07 |
0.00 (stable) |
Bullish/firm |
🌍 Supply & Demand
- Global production: China produces over 60% of global supply, with the majority from Ningxia. The fresh 2025 harvest is underway, easing some supply anxieties but not enough to cool strong prices.
- Exports: China accounts for around 75% of world shipments. The U.S. leads in imports (500+ shipments last year). Malaysia, Vietnam, Namibia are emerging buyers; Thailand is a rising premium supplier.
- E-commerce: Digital sales from Ningxia hit USD 210 million in 2024, showing rapid internationalization of the segment.
- End-use trends: Goji’s presence in foodservice and beverage continues to expand, with 27% menu growth in the U.S. over 4 years.
📊 Fundamentals & Market Drivers
- Demand: Robust export orders as consumers shift to functional, nutrient-dense foods. Functional beverage and superfood markets are key drivers.
- Supply situation: Current crop arriving, but lingering tightness after 2024’s shortages. Bulk purchasing by U.S., Southeast Asia supported price rallies.
- Premium/organic segment: Thailand exported over USD 760 million in organic dried goji in 2023; organic segment growing at 8.5% CAGR.
- Innovation: Applications in medicine and nanotechnology (e.g., silver nanoparticles from goji extract) expand industrial demand.
- Market outlook: Global value at USD 1.54 billion in 2024; projected to USD 1.63 billion for 2025 and USD 2 billion by 2029.
⛅ Weather Outlook & Regional Impact
- Ningxia, China: 2025’s early harvest benefitted from moderate rainfall and mild temperatures, supporting above-average yields for sun-drying.
- Risk factors: Watch for late-summer drought or heavy rain affecting remaining harvests and drying. So far, no major adverse events reported.
🌐 Global Production & Stock Comparison
| Country |
% of Global Production |
Export Share |
Import Share |
| China |
60%+ |
~75% |
Minor |
| Thailand |
~8% |
Premium/Organic Focus |
Minor |
| United States |
Small |
Minor |
Largest Importer |
| Malaysia/Vietnam/Namibia |
N/A |
Minor |
Rising Importers |
📆 Trading Outlook & Recommendations
- Suppliers: Benefit from steady to firm prices—secure contracts early to lock in margins.
- Bulk buyers: Diversify sources, consider forward contracting given tighter supply and solid underlying demand.
- Speculators: Bullish bias persists until confirmed large-scale supply recovery; monitor weather risk in Ningxia closely.
- Food manufacturers: Innovate with goji in functional foods and beverages; premium organic segment offers above-market growth potential.
- Pharma/nutrition: Track biotech developments for new applications, as R&D is adding value beyond core food uses.
⏩ 3-Day Regional Price Forecast
| Date |
Location/Exchange |
Product |
Forecast Price (€/kg) |
Direction |
| 2025-08-03 |
Dordrecht (NL) |
Goji berries dried, 380 count |
7.10 |
⬆️ Slight up |
| 2025-08-04 |
Dordrecht (NL) |
Goji berries dried, 380 count |
7.12 |
⬆️ |
| 2025-08-05 |
Dordrecht (NL) |
Goji berries dried, 380 count |
7.14 |
⬆️ |
