China’s dominance in the global goji berry arena has reached new heights in 2025, with both export volumes and values surging amid shifting consumer trends and significant supply-side upgrades. The nexus of activity remains the Ningxia region, where advanced processing capabilities and product diversification are powering a sharp upswing in premium goji offerings. Data for the first four months of 2024 reveals that export volume jumped 15.3% year-on-year to 1,331.2 tonnes, while export value soared by an extraordinary 145.3% to USD 8.15 million. This swing underscores a marked shift toward premium, value-added products such as freeze-dried powders and juice concentrates, catching the eye of health-focused consumers worldwide.
The global trade landscape shows China running well ahead of competitors — exporting more than seven times as many shipments as its nearest rival, South Korea. The US, now the top importer, reflects surging North American demand thanks to growing placement in wellness chains and supplement brands. China’s edge stems from highly mechanized cultivation in Ningxia/Xinjiang, strict grading standards, and a laser focus on high-margin, traceable exports. As market observers point to continued capacity expansion and a robust push for value-added products, China is positioned to keep steering the international goji market for years to come.
📈 Prices
| Product |
Count |
Origin |
Location |
Delivery Terms |
Latest Price (EUR/kg) |
Previous Price (EUR/kg) |
Weekly Change (%) |
Market Sentiment |
| Goji berries dried |
380 |
CN |
Dordrecht, NL |
FCA |
7.00 |
7.07 |
-0.99% |
Stable / Premium |
🌍 Supply & Demand
- Strong Export Growth: Chinese exports January–April 2024 up by 15.3% to 1,331.2 tonnes; export value skyrocketed by 145.3% to USD 8.15 million.
- Top Export Destinations: US leads with 506 shipments; strong growth in Malaysia and emerging interest from Africa (notably Namibia).
- Driver: Rising global demand for shelf-stable, functional foods and supplements. Premiumization is propelling export values upward.
- China’s Edge: Mechanized harvesting, strict grading/traceability, and innovation in value-added products.
- Inventory: Ample stocks reported in Ningxia and Xinjiang, built up post-2023 harvest and processing capacity expansion.
📊 Fundamentals
- Exporters: China remains unrivaled, accounting for over 80% of global shipments. South Korea and Vietnam trail far behind.
- Importers: USA is the primary destination, capturing the lion’s share; Malaysia and Asia remain key expansion targets.
- Processing: Upgrades completed in major Ningxia facilities (October 2023) now fully online—supporting freeze-dried and concentrate segments.
- Speculation/Investment: Investors favor China-based supply chains. Premium diversification attracts health and wellness segment investors.
☀️ Weather & Crop Outlook
- Ningxia, CN: Recent weather patterns remain favorable, with adequate rainfall and moderate temperatures supporting healthy berry set. No signs of significant drought or disease pressure.
- Xinjiang, CN: Dry and slightly warmer-than-average conditions persist, but irrigation systems remain robust — no major threats to output expected near term.
- Forecast: Weather outlook for next 10 days remains optimal for berry maturation. Expect sustained export-ready quality barring unexpected storms.
🌏 Global Production & Stocks
| Country |
2024 Prod. Estimate (tonnes) |
Stocks (tonnes, est.) |
Key Export/Import Partners |
| China |
~240,000 |
High |
US, Malaysia, Europe |
| South Korea |
~8,000 |
Moderate |
Domestic, Japan |
| Vietnam |
~2,500 |
Low |
Domestic, China |
| US (import) |
n/a |
n/a |
China |
📆 Trading Outlook & Recommendations
- 📌 Short-term: Prices for standard dried goji (380 count, NL, FCA) remain stable at EUR 7.00/kg. Market sentiment is steady, with minor weekly downside amid robust supply.
- 📌 Mid-term: Continued expansion of premium product segments (freeze-dried, juice concentrate) could buoy values. Watch for export figures from Q3 as processor capacity expansion reaches full utilization.
- 📌 Risks: Monitor for logistical delays and possible regulatory shifts in health food import requirements, especially in EU and North America.
- 📌 Recommendations:
- Buyers: Secure contracts for high-margin processed goji categories.
- Sellers: Focus on quality, traceability, and innovation to maintain premium pricing.
- Traders: Watch for volatility tied to health trend news cycles, especially in US markets.
🔮 3-Day Price Forecast (NL, FCA)
| Date |
Price (EUR/kg) |
Direction |
Comment |
| 2025-08-08 |
7.00 |
→ |
Stable, robust supply |
| 2025-08-09 |
7.00 |
→ |
No major change expected |
| 2025-08-10 |
7.05 |
↑ |
Slight firming on premium bids |
