The amaranth market has emerged as one of the fastest-growing segments in global agriculture in 2025. Driven by an extraordinary rise in demand for plant-based, gluten-free, and high-protein nutrition, amaranth is rapidly evolving from an ancient grain to a cornerstone superfood for food, wellness, and cosmetic industries. Over the past year, international exports soared by 48%, peaking at a 71% shipment jump in September 2024. Markets are propelled by an increasing appetite for clean-label foods, sustainable sourcing, and the versatile use of amaranth in cereals, supplements, and natural oils.
At the center of this growth, Vietnam continues to dominate exports, supplying almost 90% of global amaranth trade. Meanwhile, countries like India and Mexico are gaining traction as emerging players. North America retains its position as the largest consumer market, yet the Asia-Pacific region is quickly catching up, fueled by booming health food trends. Organic amaranth, valued at $8.6 billion out of the $9.3 billion total market in 2024, stands out with an impressive 17.7% annual growth rate—reflecting consumers’ shift toward sustainable and pesticide-free produce. With export prices in 2024 ranging from $1 to $5.12 per kilogram, the industry reveals signs of maturing efficiency, better quality control, and expanding trade opportunities. Looking ahead, traceability, certification, and value-added processing are projected to be crucial for exporters seeking to maintain competitive edges as the market is projected to double by 2032.
📈 Prices & Market Sentiment
| Exchange / Origin | Product | Price (EUR/kg) | Previous Price | Weekly Change | Market Sentiment | Update Date |
|---|---|---|---|---|---|---|
| IN (NL, Dordrecht) | Amaranth Seeds | 1.48 | 1.50 | -1.3% | Stable with mild downward pressure | 2025-07-18 |
- Export prices globally (2024): $1–$5.12 per kg
- Recent slight price dip attributed to improved supply chain efficiency
- Market sentiment: Optimistic long-term, with stable to mildly soft prices short-term
🌍 Supply & Demand Drivers
- Exports +48% YoY (Oct ‘23 – Sep ‘24), peaking with a 71% surge in Sep ‘24
- Top exporters: Vietnam (90% share), India, Mexico expanding
- Top importers: Norway, Czech Republic, U.S. (clean-label, vegan, high-protein demand)
- North America: 42–44% of market share
- Asia-Pacific: Fastest regional growth rate, demand for health-oriented and specialty foods
- Organic segment: $8.6B (2024), growing at 17.7% CAGR
📊 Fundamentals & Key Statistics
| Year | Market Value (USD Billion) | CAGR (%) | Organic Share | Seeds Share | Oil Share |
|---|---|---|---|---|---|
| 2024 | 9.3 | 11–18 | 8.6 | 52% | 20% |
| 2032 (Forecast) | 18.6 | – | – | – | – |
- Seeds: 52% of global market (mainly cereals, bakery, supplements)
- Oil: 20% share, especially sought after for squalene in cosmetics
🌦️ Weather & Crop Outlook
- India: Southwest monsoon remains favorable in 2025, supporting above-average yields; isolated heavy rain could delay harvest in eastern clusters
- Vietnam: Mild El Niño, but adequate precipitation and moderate temperatures likely to sustain good harvest potential
- Mexico: Dry spells improving in major regions, irrigation mitigating stress; weather-neutral for yields overall
Weather conditions in major producing regions are generally supportive, boding well for 2025 supply. Localized extremes are monitored but not expected to impact global trade flows significantly in Q3–Q4.
🌐 Global Trade & Stock Comparison
| Country | Export Share (%) | Main Import Partners | Key Notes |
|---|---|---|---|
| Vietnam | ~90 | U.S., Norway, EU | Dominates world supply |
| India | ~5 | EU, Asia-Pacific | Rising supplier; strong organic credentials |
| Mexico | ~3 | U.S., Central America | Expanding niche export |
- Global exports at record highs, stocks remain adequate following good recent harvests
📝 Trading Outlook & Recommendations
- Expect mild price volatility short-term as supply chains adjust to last year’s bumper crop
- Exporters: Prioritize traceability, certification, and value-added processing to capture premium markets
- Importers: Lock in contracts early for organic and superfood grade, as premium demand is outpacing average market growth
- Watch for further expansion in India’s and Mexico’s market shares; diversification may create spot trading opportunities
- Monitor weather patterns in India and Vietnam for late-season production risks
📆 3-Day Regional Price Forecast
| Date | Region | Product | Forecast Price (EUR/kg) | Direction |
|---|---|---|---|---|
| 2025-07-19 | Netherlands (IN origin) | Seeds | 1.47 | ↘ Slightly lower |
| 2025-07-20 | Netherlands (IN origin) | Seeds | 1.46 | ↘ Stable/soft |
| 2025-07-21 | Netherlands (IN origin) | Seeds | 1.47 | ↔ Rebound possible |
Overall, the amaranth market outlook remains highly positive, with solid demand fundamentals and a robust long-term growth trajectory. Exporters and traders should remain vigilant regarding short-term weather and logistics shifts, but the sector’s structural bullishness is clear.