The Coffee Board, under the aegis of the state, has joined forces with CRISIL to unveil a comprehensive survey that delves into the realm of domestic coffee consumption within the nation. CRISIL’s distinction as the L1 bidder and its technical supremacy, outshining four other contenders, position it as the beacon for this insightful exploration. The CEO and Secretary of the Coffee Board revealed that this strategic collaboration aims to illuminate the trajectory of India’s coffee sector with a spotlight on its domestic market and consumption trends.
While the comprehensive survey is slated for unveiling by December, a tantalizing preview of the domestic coffee consumption trends will grace the stage at the World Coffee Conference 2023, scheduled for late September. This eagerly anticipated event, a pioneering one held in Asia, is set to attract a diverse congregation of over 2,000 delegates from more than 80 nations. It presents an unparalleled platform for India’s coffee cultivators to showcase their aromatic creations and sustainable cultivation practices globally.
A coffee renaissance
Amidst India’s stature as the seventh-largest coffee producer globally, both the alluring arabicas and the robust robustas flourish. Astonishingly, while India’s coffee harvest is primarily dispatched as unroasted beans to foreign lands, the enigma lies in domestic consumption. Recent years have witnessed a coffee renaissance, manifesting through surging consumption. This trend can be attributed to the symphony of factors such as ascending per capita incomes, shifting lifestyle patterns, and the sprawling proliferation of café culture across the nation. As the aroma of coffee weaves into the routines of everyday life, the quest to unravel its exact consumption dimensions gains momentum.
Embarking on a nationwide journey, this survey aspires to accomplish multifaceted goals. Its compass points towards illuminating the prevailing scale of coffee consumption, dissecting the drivers and obstacles intertwined with coffee indulgence in India. Additionally, it seeks to draft strategic blueprints for the Coffee Board, fostering the domestic coffee consumption narrative, thus enhancing the local coffee’s enduring voyage from bean to cup.
In an era where coffee transcends mere beverage status, this collaboration between Coffee Board and CRISIL embodies the synergy of research, industry, and culture, all converging to decode the cherished stories that coffee cups whisper. The survey’s insights into consumption trends, drivers, and obstacles can impact import strategies, considering changing local demand patterns and potentially influencing the quantity and type of coffee imported from India.