The global cranberry market is kicking off 2025 with remarkable vigor, tapping into the worldwide surge in interest for natural, functional, and health-promoting foods. Consumers—especially in the Gen Z demographic—are seeking out “better-for-you” products, driving innovation and expanding the market across multiple segments. Dried cranberries and cranberry extracts are particularly buoyant, reflecting a preference for convenient, versatile snack options and high-value health supplements.
Organic and sustainably produced cranberries are seeing the fastest adoption, as environmental awareness prompts both consumers and producers to embrace cleaner, greener supply chains. However, the sector navigates ongoing volatility, including raw material price fluctuations and potential trade policy changes, which require agile supply chain and sourcing strategies. North America anchors the market, but the Asia-Pacific region stands out as the fastest-growing hub due to rising incomes and an appetite for healthier food options. As global weather patterns and evolving regulations continue to shape the outlook, operators and traders must remain alert and proactive to seize new opportunities and mitigate risks in this dynamic year.
Cranberries dried, whole, classic (FCA Dordrecht) | Cranberries dried, sliced, soft (FCA Dordrecht)
Exclusive Offers on CMBroker
Cranberries dried
whole, classic
FCA 4.35 €/kg
(from NL)
Cranberries dried
sliced, soft
FCA 3.93 €/kg
(from NL)
📈 Prices
| Product | Type | Origin | Location | Latest Price (€/kg) | Weekly Change | Market Sentiment |
|---|---|---|---|---|---|---|
| Cranberries dried | whole, classic | US | Dordrecht, NL | 4.35 | -0.02 | Bullish on fresh demand, stable short-term |
| Cranberries dried | sliced, soft | US | Dordrecht, NL | 3.93 | -0.02 | Steady, slight pressure from new supply |
🌍 Supply & Demand
- Cranberries market size (2025): $2.47 billion globally, driven by health-conscious consumers
- Dried cranberries represent the core segment, valued at $2.00 billion
- Cranberry extracts market at $108.5 million
- Asia-Pacific remains fastest-growing due to expanding middle-class and health trends
- Increasing demand for organic and sustainable products shaping capital investments
- Global supply is generally stable, but subject to weather- and trade-driven disruptions
📊 Fundamentals
- Projected CAGR (2025): 5%
- Gen Z & Millennial consumers fueling robust retail and foodservice demand
- Rising utilization in nutraceuticals and functional foods, especially extracts
- Producers investing in sustainable and traceable supply chains
- Potential threat: Tariff changes under new US administration may affect export prices and supply flows
- Stable global inventories with a focus on North American and expanding European production
🌦 Weather Outlook
- North America (major supplier): Mild, moist summer conditions in key regions (US Northeast, Midwest and Canada) are reported, supporting strong cranberry yields for 2025. No major frost or drought threats currently noted, which bodes well for output quality and size.
- Europe: Weather is broadly favorable for supplemental production, particularly in Poland and the Baltics.
🌏 Global Production & Stock Comparison
| Country/Region | 2024/25 Production (est., MT) | Stocks (MT) | Role / Trend |
|---|---|---|---|
| USA | 430,000 | 80,000 | Largest supplier, steady production |
| Canada | 126,000 | 30,000 | Stable, organic expansion |
| Poland | 20,000 | 5,000 | Supplementary EU supply, niche organic |
| Asia-Pacific | ~6,000 | N/A | Strong fastest-growing consumption |
📆 Trading Outlook & Recommendations
- Short-term prices likely stable with upward bias due to continued demand growth
- Procure early for Q3/Q4 needs—anticipated incremental price increases as demand in Asia-Pacific rises
- Monitor potential US policy changes for tariff or subsidy adjustments
- Organic segment: Source contracts early as supply will tighten with shifting consumer preference
- Watch for currency impacts (USD/EUR) on import costs
- Focus on digitalization and diversified sourcing to manage logistical risks
- Bullish long-term outlook, especially for extracts, supplements, and organic offerings
🔮 3-Day Regional Price Forecast
- CB Broker FCA Dordrecht – Cranberries dried, whole, classic: 4.35–4.38 €/kg (steady to mildly firm with continued demand)
- CB Broker FCA Dordrecht – Cranberries dried, sliced, soft: 3.93–3.97 €/kg (stable, watch for fresh offers)