In a groundbreaking move for the world of chilli farming, Godrej Agrovet Limited (GAVL) has joined forces with Japan’s Nissan Chemical Corporation. Their joint endeavour? The launch of Rashinban, a cutting-edge pest control solution designed specifically for chilli cultivators.
The Chilli Challenge
India stands tall in the global chilli market, contributing to a whopping 36% of the total production. However, chilli farmers face a monumental challenge. Rajavelu, the CEO of Godrej Agrovet, paints a grim picture: “Approximately 80% of young chilli crops face damage due to pests such as thrips, leps, hoppers, and mites.”
Chilli growers previously grappled with an astounding 51 pest species, which required the use of up to 45 different pesticides. Imagine the plight of a farmer named Ravi, from Andhra Pradesh, who once remarked, “Every season, it’s a battle against these pests. We needed a solution that was effective and specific.”
Rashinban offers hope
Tailored to counter the pests that predominantly plague chillies during their 45-60 day flowering phase, this product is set to change the game. Balram Singh Yadav, the Managing Director of GAVL, is optimistic: “Rashinban provides a comprehensive counteraction against a broad spectrum of chilli pests. It’s a single application solution for the flowering stage.”
Furthermore, with Rashinban being a brainchild of Nissan Chemical’s innovative chemistry, it marks a global debut as a protector for chillies during this crucial stage. Priced at USD 34,80 per acre for a 400ml dose, its introduction has been well-received, especially in regions with late chilli sowings.
What’s Next?
With the addition of Rashinban to GAVL’s portfolio, which includes products like Hanabi and Gracia, the company is now positioned to cater to the entire chilli crop value chain. As of now, GAVL is importing Rashinban in bulk from Japan for local packaging and holds exclusive Indian distribution rights.
In the face of ever-evolving agricultural challenges, for farmers like Ravi and countless others, the future looks promising. Rashinban emerges as a beacon of hope for chilli farmers, promising a future where crops thrive and yields prosper.