For the second year running, Odisha’s dragon fruit farmers are making remarkable strides in the premium export market, a testament to both quality improvements and international demand. Last week, Balangir district dispatched 330 kg of dragon fruits to Dubai, fetching $3.60 per kg – a robust 20% increase from last year’s $3.00 per kg. This price uplift not only reflects tightening global supply and heightened buyer interest but also underscores the region’s evolving agricultural sophistication. The momentum is driven by coordinated efforts under the Promotion and Stabilization of Farmer Producer Organizations (PSFPO) project, which is prioritizing market integration, export capacity, and farmer income.
Strong collaboration with APEDA and development agencies has enabled Odisha not only to consistently meet quality standards but also to enhance its global reputation for exotic produce. Local enthusiasm is palpable: buoyed by their success, more farmers are shifting focus to high-value exotics like kiwi, positioning Odisha as a vibrant horticultural hub in India’s export narrative. As global buyers turn their attention toward higher quality and sustainably sourced super fruits, Odisha’s timely market entry offers promising income opportunities. Weather, logistical, and policy developments will dictate future pricing power, but the foundation for competitive international presence is set.
📈 Prices: Market Overview
| Product | Origin | Location | Delivery Terms | Latest Price (EUR/kg) | Previous Price | Date | Weekly Change | Sentiment |
|---|---|---|---|---|---|---|---|---|
| Red dragon dried | Vietnam | Hanoi | FOB | €7.15 | €7.13 | 2025-08-09 | +0.3% | Positive |
🌍 Supply & Demand
- Exports: Recent Odisha shipment: 330 kg to Dubai, at $3.60/kg, up 20% YoY
- Demand: Growing interest from international buyers signals robust demand, particularly for premium quality
- Supply: Diversification underway as more Balangir farmers invest in exotics (e.g., kiwi); supply expected to rise modestly next season
- Market Integration: Enhanced by PSFPO program and APEDA support
📊 Fundamentals & Key Market Drivers
- Quality Standards: Consistent improvement based on farmer capacity-building and export facilitation
- Price Drivers: Limited supply, increased overseas demand, strong market integration, and development programs supporting production and trade
- Comparison: Previous market report noted first successful batch; this year’s 20% price gain and repeated export success cement reliability
- Speculative Positioning: Niche export market trends favor further upside as more players enter and diversify crops
☀️ Weather Outlook & Regional Production
- Odisha & Southeast Asia: Odisha’s current growing season has been marked by above-average rainfall and mild daytime temperatures, supporting healthy fruit development. Moderate humidity expected in the coming weeks with no severe weather threats (source: Accuweather).
- Vietnam: Vietnam, the world’s largest exporter, also benefits from a relatively stable monsoon season. Current weather patterns are normal, supporting yields and stable export supplies.
🌐 Global Production & Stocks
| Country | Estimated 2024 Production (MT) | Export Share |
|---|---|---|
| Vietnam | 750,000 | ~65% |
| India (incl. Odisha) | 55,000 | Rising rapidly |
| Thailand | 45,000 | Stable |
| Israel & Others | 10,000 | Small niche |
📆 Trading Outlook & Recommendations
- Favorable export pricing likely to continue into Q3/Q4 if demand remains robust and competitive quality is maintained.
- Short-term (next 2 weeks): Expect steady to moderately rising prices as supplies from new regions enter the market; slight volatility possible if logistics or weather issues emerge.
- Medium-term: Expansion in acreage and grower diversification (esp. in Balangir) may pressure prices in Q1 2025 unless global demand accelerates further.
- Buyers: Consider securing contracts early to lock in pricing before year-end harvest and potential further price appreciation.
- Producers: Prioritize quality, traceability, and securing reputable export linkages for premium market access.
- Watch for: Policy changes, non-tariff barriers, and shifts in consumer preference toward sustainable and healthy superfruits.
🔮 Three-Day Regional Price Forecast
| Date | Exchange/Market | Expected Price Range (EUR/kg) |
|---|---|---|
| 2025-08-10 | Vietnam-Dried FOB | €7.14 – €7.18 |
| 2025-08-11 | Vietnam-Dried FOB | €7.15 – €7.20 |
| 2025-08-12 | Vietnam-Dried FOB | €7.16 – €7.22 |
Overall, the red dragon fruit market is on a bullish trajectory, underpinned by India’s emergence as a new export power. Global supply chains are firming, quality is improving, and prices are rising steadily, with Odisha set to become a pivotal player in the premium exotics segment.