The European pineapple market has entered a dynamic growth phase in 2025, led by an extraordinary surge in Vietnamese exports. In the first four months of the year, Vietnamese pineapple exports to the European Union (EU) leaped by a remarkable 200% year-on-year, reaching USD 11 million. This is part of a broader tropical fruit boom, as robust post-pandemic demand, reduced European fruit output, and sharply lower tariffs under the Vietnam–EU Free Trade Agreement reshape the competitive landscape. The Netherlands remains the central gateway, capturing 28% of total shipments, while both established (Germany, France) and emerging (Poland, Spain) EU markets display impressive double-digit growth rates. The market environment is further buoyed by Europe’s tilt toward certified and organic produce, creating space for exporters compliant with rigorous EU food safety and sustainability standards.
Dried pineapple prices are showing resilience in the current environment, sustained by strong buyer activity and firm import demand, despite steadiness on the supply side. While Vietnamese exporters must maintain strict quality and safety compliance, industry sentiment remains upbeat thanks to growing institutional support, swift supply chain adaptation, and a clear trading advantage in the region. Looking forward, short-term weather patterns and ongoing regulatory alignment will play pivotal roles in guiding both price movements and trade flows for pineapple, particularly as the EU’s fresh supply deficit endures throughout summer 2025.
Exclusive Offers on CMBroker
Pineapple dried
FOB 6.80 €/kg
(from VN)
Pineapple dried
normal sugar, 5-7 mm
FCA 4.50 €/kg
(from NL)
Pineapple dried
normal sugar, 8-10 mm
FCA 4.55 €/kg
(from NL)
📈 Prices: Key Pineapple Offers & Market Sentiment
| Product | Origin | Location | Delivery Terms | Latest Price (EUR/kg) | Prev. Price | Update Date | Sentiment |
|---|---|---|---|---|---|---|---|
| Pineapple dried | Vietnam | Hanoi, VN | FOB | 6.80 | 6.80 | 2025-08-29 | Stable/Firm |
| Pineapple dried (normal sugar, 5-7 mm) | Thailand | Dordrecht, NL | FCA | 4.55 | 4.53 | 2025-08-29 | Firm/Upward |
| Pineapple dried (normal sugar, 8-10 mm) | Thailand | Dordrecht, NL | FCA | 4.60 | 4.55 | 2025-08-29 | Firm/Upward |
🌍 Supply & Demand Fundamentals
- European Imports: Vietnam’s pineapple exports to the EU rose 200%; overall Vietnamese fruit exports to EU rose 33% y/y to USD 132 million in Jan–Apr 2025.
- Top Markets: The Netherlands (USD 37 million, 28% of total), Poland (doubling), Spain (+83%), Germany & France (double-digit growth).
- European Domestic Output: Poor local harvests in the EU (notably Southern Europe) enhance reliance on imported tropical fruits.
- Drivers: Tariff reductions (Vietnam–EU FTA), post-COVID demand normalization, consumer preferences for traceable/organic produce, and weather-linked supply constraints.
- Regulations: Compliance with strict EU sanitary/phytosanitary protocols is crucial—Vietnamese exporters are strengthening traceability and quality controls.
- Comparison vs. Previous Report: The current report shows Vietnamese pineapple export values have tripled compared to the prior period; market prices remain stable to firm with modest upward movement from Thai origins in the EU distribution hubs.
📊 Global Production & Key Stock Comparisons
- Leading Exporters: Costa Rica (world’s #1, bulk fresh), Philippines, Thailand, Vietnam (notable rapid growth in dried/preserved).
- Major EU Importers: The Netherlands (regional hub), Spain, Germany, France, Poland.
- Stock Situation: No significant inventory build-up; supply is inventory-light due to strong demand and logistics efficiency.
- USDA/Trade Data: Vietnamese pineapple exports to the EU are outpacing other tropical categories in 2025’s early months.
🌦️ Weather Outlook & Yield Impact
- Southeast Asia (Vietnam, Thailand): Seasonal monsoon near-normal, isolated local flooding possible but most major pineapple regions see adequate rainfall—crop prospects remain positive.
- Costa Rica: Slightly drier-than-normal weather persists, but no material impact on export capability currently expected.
- Overall Effect: Weather not flagged as a significant risk for main exporters; localized issues may influence spot markets but no region-wide shortages projected near-term.
📆 Trading Outlook & Bullet-point Recommendations
- 🔹 Importers: Secure medium-term contracts, as strong EU demand and tariff advantages for Vietnam sustain firm pricing into Q4 2025.
- 🔹 Exporters: Ensure strict compliance with EU food safety standards; leverage organic certification for market access and price premiums.
- 🔹 Traders: Expect stable-to-firm price moves, particularly for high-quality dried varieties—monitor positional selling as new product arrives late Q3.
- 🔹 End Users: Take advantage of steady pricing to lock in forward supplies; anticipate slight upward seasonal volatility due to EU domestic production shortfalls.
- 🔹 Watch: Regulatory shifts or sudden weather events in export hubs could alter the supply-demand balance rapidly.
📉 3-Day Pineapple Regional Price Forecast
| Market | Origin | Current Price (EUR/kg) | Forecast Range (EUR/kg) | Direction |
|---|---|---|---|---|
| Hanoi (FOB) | Vietnam | 6.80 | 6.75–6.85 | Stable |
| Dordrecht (FCA) | Thailand (5-7mm) | 4.55 | 4.55–4.65 | Slightly Up |
| Dordrecht (FCA) | Thailand (8-10mm) | 4.60 | 4.60–4.70 | Slightly Up |
Spot and forward prices are forecasted to hold firm with a mild upward bias, given current trade momentum and the shipping environment.
