Mango Market Booms: Fresh-Cut Demand and Lower Prices Fuel Dutch & EU Growth

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The European mango market, led by the Netherlands, is witnessing a transformative phase in 2025. After a challenging 2024, when supply issues—particularly reduced shipments from Peru—created upward price pressure and restricted market growth, 2025 has marked not only a strong rebound but rapid expansion. Consumption in the Dutch market surged by an impressive 40% compared to the previous year, pushing mango from an “exotic specialty” toward being a mainstream fruit staple. Supermarkets saw fresh-cut mango sales leap by 21%, driven by consumers’ growing demand for ready-to-eat and convenient produce. This expansion has been catalyzed by a notable 12% drop in average retail prices, making mango more accessible and stimulating higher volumes.

Still, with only 37% of Dutch households purchasing mango even occasionally, there is significant untapped potential for future growth. This upward trend is echoed across other European countries—including Germany and Sweden—hinting that mango is becoming deeply embedded within the continent’s fruit culture. The outlook remains bullish, with bolstered supply chains, rising consumer awareness, competitive pricing, and enlarged assortment space all setting the stage for sustained growth in the coming years.

📈 Prices

Product Origin Location Type Price (EUR/kg) Weekly Change Last Updated Market Sentiment
Mango dried VN Hanoi (FOB) Slices 5–9cm, Chunks 2–3cm 5.82 0.00 2026-02-21 Stable
Mango dried VN Hanoi (FOB) Chunks 2–3cm, Moisture 13–19% 5.62 0.00 2026-02-21 Stable
Mango dried TH Dordrecht, NL (FCA) Normal sugar, 8–10mm 4.52 0.00 2026-02-21 Stable

🌍 Supply & Demand

  • Dutch market consumption: Up 40% YoY in 2025, reversing declines caused by 2024’s supply constraints (chiefly from Peru).
  • Fresh-cut segment: Up 21% in supermarket sales, propelled by the convenience trend.
  • Retail pricing: Declined by 12% YoY, stimulating increased consumer purchasing.
  • Household penetration: At only 37% in 2025, indicating major headroom for continued growth.
  • European expansion: Similar consumption surges reported in Germany, Sweden, and other EU markets.

📊 Fundamentals

  • Post-2024 recovery: Activity rebounded strongly as supply chains normalized after prior disruptions.
  • Ongoing price competitiveness: Lower pricing has shifted mango closer to the mainstream category.
  • Shift in consumer behavior: Rising demand for fresh-cut and ready-to-eat formats drives overall growth.
  • Market context: Increasing consumer familiarity and better supply logistics fuel expansion, echoed by parallel trends in neighboring EU countries.

☀️ Weather & Production Outlook

  • Supply stabilization: 2025 benefited from improved growing conditions and supply continuity from major origins.
  • Peruvian shipments: Recovery and normalization after previous decline in exports are vital for EU supply.
  • Broader resilience: Strengthened sourcing networks lessen risk of future supply shocks.

🌐 Global Production & Stocks

  • European imports: Rely heavily on Latin America (Peru, Brazil) and West Africa, with growing diversification to ensure reliability.
  • Stocks: Higher availability entering 2025 propelled price competitiveness and volume growth.

🔎 Trading Outlook & Recommendations

  • Expect stable or slightly firmer prices due to sustained strong demand and secure supply chains.
  • Monitor fresh-cut segment growth, which remains a leading indicator of overall market velocity.
  • Producers and shippers should continue investing in supply diversification to mitigate potential weather or origin-specific risks.
  • Retailers: Focus marketing on increasing household penetration, given substantial upside remains.
  • Watch for quarterly supply shifts, particularly from Peru and West Africa, which could affect short-term pricing.

📆 3-Day Regional Price Forecast

Product Market Current Price (EUR/kg) Forecast Trend (3 days)
Mango dried (VN, Slices) Hanoi (FOB) 5.82 Stable
Mango dried (VN, Chunks) Hanoi (FOB) 5.62 Stable
Mango dried (TH) Dordrecht, NL (FCA) 4.52 Stable