The global pineapple market is experiencing dynamic shifts, especially with Malaysia’s Aqina Fruits Sdn Bhd asserting itself as a major player in the international landscape. In 2025, Aqina Fruits reported a staggering year-on-year surge in both export value and volume, underscoring heightened overseas appetite for Malaysian pineapples. Export earnings soared from RM628,000 (US$133,000) in 2024 to RM2.68 million (US$570,000) in 2025, while export volumes quadrupled from 172 tonnes to 690 tonnes. This growth was powered by robust demand from key markets—most notably China, which now stands as Aqina’s largest buyer, followed by Bahrain and Iraq.
Innovative domestic strategies, including product diversification through value-added goods like dried pineapple snacks and chips, help stabilize year-round demand and support resilience against market fluctuations. Aqina’s commitment to advanced technology, GLOBALG.A.P. certification, and ongoing expansion into both fresh and processed pineapples is fortifying its position in high-standard international markets, including the EU. As technology adoption and efficiency gains become more prevalent, Malaysia’s pineapple industry is positioned for sustained growth, even as it navigates evolving competitive and climatic pressures.
Exclusive Offers on CMBroker
Pineapple dried
FOB 6.80 €/kg
(from VN)
Pineapple dried
normal sugar, 5-7 mm
FCA 4.10 €/kg
(from NL)
Pineapple dried
normal sugar, 8-10 mm
FCA 4.04 €/kg
(from NL)
📈 Prices
| Product | Origin | Location | Delivery Terms | Latest Price (EUR/kg) | Previous Price (EUR/kg) | Weekly Change | Market Sentiment |
|---|---|---|---|---|---|---|---|
| Pineapple dried | Vietnam | Hanoi, VN | FOB | 6.80 | 6.83 | -0.03 | Stable/Softening |
| Pineapple dried (normal sugar, 5-7 mm) | Thailand | Dordrecht, NL | FCA | 4.10 | 4.18 | -0.08 | Stable/Softening |
| Pineapple dried (normal sugar, 8-10 mm) | Thailand | Dordrecht, NL | FCA | 4.04 | 4.08 | -0.04 | Stable/Softening |
🌍 Supply & Demand
- Export Expansion: Aqina Fruits’ exports reached 690 tonnes in 2025, up from 172 tonnes in 2024—a remarkable 4x growth, signalling increasing global demand.
- Main Export Destinations: China remains the top market, followed by Bahrain, Iraq, Oman, and Japan.
- Marketing Focus: 40% directed at export, 60% domestic, indicating a robust local market alongside export diversification.
- Processed Product Diversification: Value-added snacks and chips from 100% MD2 pineapple enhance demand stability throughout the year.
📊 Fundamentals
- Certification: GLOBALG.A.P. status increases access to stringent markets, supporting price premiums and market stability.
- Planting Area: 445.16 hectares under MD2 pineapple, backing both fresh and processed production flows.
- Technology Adoption: Roll-out of AI, automation, and controlled-release fertilisers aims to boost productivity and reduce labour dependency by 60%.
- Industry Recognition: Winner of the 2025 Pineapple Icon Award for export achievement.
⛅ Weather Outlook & Yield Impact
- Malaysia: Industry focus on tech-driven input management may partially shield against adverse weather, but regional rainfall patterns remain a watchpoint.
- Other Producers (for context): Any severe weather anomalies in Thailand, Philippines, or Vietnam could tighten processed product supplies and add upward pressure to prices.
🌏 Global Production & Stocks
- Malaysia: Rapid production and export growth, driven chiefly by Aqina Fruits’ scale-up and expansion in acreage.
- Major Producers: Thailand, the Philippines, and Costa Rica remain global leaders, but Malaysia’s export growth trajectory is noteworthy.
- Stock Levels: Strong demand, especially from China and the Middle East, suggest tightening exportable stocks.
📌 Trading Outlook & Recommendations
- Watch for continued growth in Malaysian exports—especially to China and Middle Eastern destinations—as a key bullish factor.
- Monitor further product diversification from leading exporters; value-added processed pineapple may underpin baseline demand.
- Slight softening in dried pineapple prices in Europe supports opportunistic buying but indicates competitive supplier landscape.
- For exporters: Leverage certifications and innovative processing to sustain premium pricing.
- For buyers: Monitor weather risks in Southeast Asia and prepare for potential procurement tightening in event of adverse growing conditions.
📆 3-Day Regional Price Forecast (Key Offers)
| Product | Origin | Current Price (EUR/kg) | 3-Day Trend |
|---|---|---|---|
| Pineapple dried | Vietnam | 6.80 | Stable to Softening |
| Pineapple dried (5-7 mm) | Thailand | 4.10 | Stable to Softening |
| Pineapple dried (8-10 mm) | Thailand | 4.04 | Stable to Softening |