Under the Districts as Export Hubs initiative, the Directorate General of Foreign Trade (DGFT) under the Department of Commerce, in partnership with the Agricultural and Processed Food Products Export Development Authority (APEDA) and Invest India, conducted a 2 Day Virtual Outreach Event connecting exporters from the Districts to the buyers outside India.
Following the opening ceremony, a virtual trade fair was held where 197 exhibitors participated from Punjab, Himachal Pradesh, and Union Territories of Jammu & Kashmir and Ladakh. The event provided a platform to small sellers from areas previously unknown for exports, apart from large exporters from India. 28 stalls from Jammu and Kashmir and 5 from Ladakh were highlighted in the exhibition.
The virtual outreach event saw over 300 visitors and importers from domestic and international buyers, including the USA, the UAE, and Japan. Focusing on agricultural products under five categories, namely spices and tea, food grains and agro-products, fruits and vegetables, dry fruits, and processed food, three buyer-seller interactive sessions were held with the support of Indian Embassies from the USA, the UAE, and Japan. Few leading supermarkets such as Spinney, Walmart, and Lulu participated during the interactive sessions and showed keen interest in India’s agricultural products.
Source: APEDA