Barberries dried anari premium

How to Improve Iranian Barberry Market?

Mintec Global
Spread the news!

The most underlying problem of Iranian barberry producers is sales, not efficiency. It is also due to the low-quality product. South Khorasan farmers need training and support to produce a product like barberry, which is impossible without cooperative institutions. The lack of these institutions confuses farmers in the chaos of international standards.

Barberry is a strategic product in South Khorasan. Neglecting the production of this product has consequences for the economy and livelihood of the people in this province and Iran. According to the statistics of the Agricultural Organization of South Khorasan province, 22,000 tons of barberry are produced in this province every year.

The problem of Iranian barberry producers is sales, not efficiency. It is also due to the low quality of this product. Since there is no good media and marketing activity for this product inside Iran, the quality of barberry is not acceptable in South Khorasan. In addition, people often consume raw barberry, and this product is not processed. While secondary crops, such as barberry juice, tablets, and herbal medicinal products, have many uses. When an agricultural product is not processed, it loses its place in the market because the product requires diversity.

The export of Iranian barberry faces many obstacles. Standards are required for the export of Iranian barberry to other countries. These standards are complex and varied. For example, the standard of agricultural products is different in Iraq and Russia. It means that if the nitrate concentration in barberry exceeds a definite limit, it will not be accepted in other countries.

The problems of barberry farmers can be solved by supporting farmers and their lands. The main purpose should be only to guide farmers from A to Z. It means to guarantee the purchase of barberry. Solving such problems is the responsibility of cooperative institutions. This institution should ask the farmers to cultivate according to correct and scientific methods, with a certain amount of fertilizer or poison. In this case, they can guarantee the purchase of barberry. If the expert directly supervises the farmer’s performance from production to the sale of the product, many problems will be solved. Cooperative institutions can even certify the product. So, the land under crop cultivation, and the amount of poison and fertilizer used are known. Currently, the number of organic barberries and poor-quality barberries are not clear in each package when they enter the packaging cycle.

The cost of Iranian barberry has fallen slightly in the world markets compared to last month due to the stable price of this product in the domestic market of Iran and the increase in the foreign exchange rates against the Rial.

ProductTypeGradePrice(USD/kg)Price(EURO/kg)
BarberryDried PuffedPremium4.304.23
Dried AnariPremium3.353.30

 

For more information, facts and figures,
become a member. Click here.